Sony Ericsson Re-Coloured Their Classic Logo

Sony Ericsson have recently been searching for a way to refresh their brand logo, it appears now that they have done just that. Since the the two brands, Sony and Ericsson, joined forces back in 2001, the company logo hasn’t changed. Since the start, it’s always been the circle metal like casing around the liquid green center, but, that’s all about to change.

Although the actual business logo design isn’t going to be changed, the colours used within the design are going to be modified. They are planning on changing the colouring of the inside of the logo to try and freshen up the style of the logo and the brand. They have completed creating a bunch of logo examples using a load of different colours such as pink, blue, purple and brown. They haven’t yet released any costing figures as how much it cost for the logo changes because I imagine they hired a professional logo designer to do the job.

This news is released prior to the release of their new marketing campaign which is meant to be their biggest ever. The 8 million pound campaign will be promoting their Entertainment Unlimited proposition which is made up of their new models the Satio, Yari and Aino. It also includes the release of their PlayNow music and film download service that they will be running.

The last big advertising campaign that the company did was back in 2006 where they replaced the heart symbol with the Sony Ericsson logo in different sentences. This campaign was also the start of vibrant colours being used in adverts to try and seperate Sony Ericsson from other phone makers.

Alongside this new campaign, they will also be running a competition aimed at football fans. When their ad campaign goes live next month, if you buy a Satio, Yari or Aino phone, you will get the chance to win tickets to the 2010 football World Cup.