The Holiday Inn brand was initially created in 1952 in Memphis, Tennessee, USA by a builder Kemmons Wilson. His first idea was to build accommodation for clients travelling around the USA. The first Holiday Inn was constructed on Summer Avenue in Memphis, this is the key road to and from Nashville. After the first success of the Holiday Inn in 1954 Wilson incorporated the chain with another businessman Wallace E. Johnson. Wilson came up with the thought of developing the chain when he had taken a family road trip to Washington DC, he was dissatisfied with the quality and condition of the roadside motels that he and his family had to stay in, that he decided to build himself. When Wilson saw there was a requirement for such a service he promptly began to franchise the business and it grew radically. Wilson was eager for the future Low Cost Franchises to stand by his first ideals of the properties being clean, standard, predictable, family friendly and available to road travellers. The development of the Low Cost Franchises was so fast that by 1958 there were 50 Holiday Inns across the USA, 100 by 1959, five hundred by 1964 and the 1000th Holiday Inn launched in San Antonio, Texas, USA in 1968. The franchise was the principal in the motel market, it created a unique booking system for travellers across the USA and put substantial pressure on major hotel chains at that time. The business model still sets the standard for a lot of leading brands today such as Travelodge, Best Western and Days Inn chains. The Holiday Inn is still a widely famous company but changing business surroundings saw the franchise lose its lead as the markets prevailing force in the 1980s. In 1988 Holiday Inns International was bought by UK based Bass Brewers, a small time later the rest of the Holiday Inn properties were also bought as Wilson sold the last of his interest in the organisation. Today the Holiday Inn is still owned by the original Holiday Inn Group and rented as a franchise to Intercontinental. The Holiday Inn franchise is still one of the most renowned hotel chains in the world. So if you are looking for a Franchise Opportunity or a Franchise For Sale in the leisure trade then the Holiday Inn should be to the top on your list. The Low Cost Franchises across the world still live up to Wilson’s ethics but put in much more for today’s market such as restaurants, room service, swimming pools and fitness suites. The franchise has tapped into the business market by offering 24 hour business packages, meeting facilities and presenting frequent business clients that chance to get points towards future stays with their Priority Club Rewards program. Since the take over in 1999 to Intercontinental Hotels Group PLC the company has taken further stages in becoming the market principal once again with the use of technology, marketing and support schemes in the Low Cost Franchises. A Franchise Opportunity within this industry and within the Holiday Inn franchise has never been more attractive. If you are one of these people looking for a Franchise For Sale with the Holiday Inn then the total investment charge depends on your area, the ongoing royalty charge is 5% and the term of agreement is 10 years and is renewable. | |
| |
The Story Of Holiday Inn And How Their Franchise Company Model Turned Out To Be The Worlds Major Growing Franchises.
Published: 03 January 2010 6:18 PM CSTPosted in: small business








